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Yammy is a consumer snack brand focused on better-for-you products designed for everyday eating, sold primarily through Amazon and direct-to-consumer channels. The brand operates in a crowded category where creative clarity and performance efficiency directly impact sales.
I directed Amazon ad creative and paid media strategy for Yammy, using AI-assisted tools to rapidly test messaging, visuals, and formats while running and optimizing performance campaigns. Creative decisions were driven by live performance data, with strategy adjusted continuously based on what actually converted.
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