Yammy is a consumer snack brand focused on better-for-you products designed for everyday eating, sold primarily through Amazon and direct-to-consumer channels. The brand competes in a crowded category where creative clarity, speed, and performance efficiency directly impact sales.
I led creative execution and campaign operations for Yammy’s Amazon advertising, producing motion graphics, video edits, and composited creative assets designed to perform in-feed. Using AI-assisted tools, I rapidly tested messaging, visuals, and formats while actively running and optimizing paid media campaigns.
Creative and media decisions were guided by live performance data — iterating on hooks, visuals, and pacing based on what actually converted, not static assumptions.
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